Below $500 Apple Mac Mini ushers in 'Lifestyle Computing'
London, UK - 11 January 2005, 22:00 GMT - The new Apple Mac Mini is
likely to make a noticeable dent in 2005 in the sales of Windows based new
Personal Computers (PCs) according to the mi2g Intelligence Unit, the
world leader in digital risk, as it ushers in a new era of Lifestyle Computing.
The Mac Mini points the way forward in providing an easy to use and affordable
alternative to the familiar but malware attracting Windows environment on
the one hand and the less streamlined and sometimes clunky Linux user interface
on the other. In the web server market, Linux has already stolen the lead
from Windows in many vertical sectors. In the consumer market, if the matching-set
of iPod and the Mac Mini becomes a roaring success, this will begin to eat
into Windows based PC sales significantly this year and beyond.
Apple's Lifestyle Computing holistic strategy is becoming clearer with
its entire compendium of products including the iLife software suite, which
includes applications for photo, video and music editing; iWork which packages
the company's keynote presentation; the iPod, which is essentially a desirable
hard drive to store digitised songs; the iTunes music library; and the Mac
The average costs including productivity losses from malware proliferation
associated with a Windows PC are running at between $275 and $335 per unit
according to the latest calculations of the mi2g Intelligence Unit,
so it makes perfect sense to consider hassle-free alternatives, from a consumer
perspective, that may not face so many malware outbreaks that target specific
vulnerabilities just as soon as they are announced. On 2nd
November 2004, the results of the most comprehensive study ever undertaken
by the mi2g Intelligence Unit over 12 months revealed that the world's
safest and most secure 24/7 online mainstream computing environment - operating
system plus applications - is proving to be the Open Source platform of BSD
(Berkley Software Distribution) and the Mac OS X based on Darwin. The new
Mac Mini also runs Mac OS X.
The other key factor which industry pundits ought to watch out for is "fashionability"
and "completing the train set mentality" because the consumer market
is guided significantly by desirability and brand aura, all other parameters
such as price being comparable. It is more likely that a computer user may
consider acquiring a Mac Mini after being presented with their first or second
stylish iPod over Christmas. The "must have" iPods could act as
automatic salesmen for the Mac Mini and there is anecdotal evidence emerging
on dedicated blogs and bulletin boards, which shows that consumers are beginning
to shift their thinking towards the Apple Mac post the acquisition of their
Steve Jobs, the CEO of Apple Computer, introduced a new cut-price $499 Macintosh
- The Mac Mini - today at the MacWorld conference in San Francisco, ushering
in a new era of bargain-price desktop machines bearing the famous Apple logo.
A $499 Mac could be the ultimate "switcher" box. Windows PC users
may begin to switch to the affordable Mac Mini for use at home as the first
"The consumer is aware and thrives on reach
and richness of choice. Consumer power is king and not the serf of large vendors.
With this new positioning, Apple is definitely on the crest of another wave
and is beginning to make other computing players look less imaginative and
relatively stodgy," said DK
Matai, Executive Chairman, mi2g. "Coupled
with the competitive advantage of running a BSD based environment that has
proven to be one of the safest in the world, Apple Macs have plenty of positive
reasons to encourage computer users to switch allegiance in 2005. We can comfortably
predict that the awakening which is now underway - post the runaway success
of the iPod and iTunes - is here to stay and it is going to change the face
of computing forever. The future is all about Lifestyle Computing and fulfilling
the rainbow spectrum of a user's digital aspirations in a holistic way with
guaranteed safety and security. This is all heading towards our D2-Banking
paradigm which we envisaged very early on and have gone on record to state
that this type of solution will be in full swing before this decade is out.
Ultimately the PC as we know it will be rendered obsolete."
is holistic and includes the online vaulting of genomic maps and medical records;
art, photo, music and video collections; digital messages and personal files
including wills, deeds and memoirs; and other intellectual property alongside
traditional financial services.
The three-pound two-inch $499 Mac Mini features a 1.25 GHz processor, 256
MBytes of RAM and a 40 GBytes hard disk drive. The higher specification $599
version has a 1.42 GHz processors, similar RAM and a double capacity hard
disk. The computers play DVDs and can burn CDs. Both will be available in
ten days time and their customers need to supply keyboard (K), Video display
(V) and mouse (M). If they buy a cost effective KVM (keyboard/video/mouse)
switch, the Mac Mini can share its mouse, keyboard and screen with their PC.
This gets users a Mac without a lot of extra investment.
The synergy between a low price Apple Mac and the highly successful iPod is
tremendous as digital music afficionados will finally be able to have an affordable
Apple Mac to go with their iPod, which has achieved sales of more than 10
million units, nearly 45% of which were achieved in the last quarter of 2004
mi2g is at the leading edge of building secure on-line banking, broking
and trading architectures. The principal applications of our technology are:
2. Digital Risk Management; and
3. Bespoke Security Architecture.
mi2g pioneers enterprise-wide security practices and technology to
save time and cut cost. We enhance comparative advantage within financial
services and government agencies. Our real time intelligence is deployed worldwide
for contingency capability, executive decision making and strategic threat
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Full details of the December 2004 report are available as of 1st January
2005 and can be ordered from here.
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